newham united

the brief

London Borough of Newham wanted to have a set of films created to show the wider work of the public services within the area.

our role

Story Strategy
Brand Development
Communication Strategy
Marketing

KEY INSIGHTS AND APPROACH

We created a series of films, each of which carried a different focus with a number of overarching goals to show the departments that work with young people.

The foci were from showing the values of the services, informing viewers about the area and bring the demographic data to life through visual representation and the faces on screen.

execution

We delivered a series of five films along with shortened clips for social media. Included was also an induction film for new staff in Newham’s public and 3rd sector working with young people.