21 in 21

the problem

Newham’s Brighter Futures wanted to find an impactful way to
highlight stories of extraordinary achievements of young people
they had worked with in the borough.

our role

Story Strategy
Brand Development
Communication Strategy
Marketing

KEY INSIGHTS AND APPROACH

Over a day, we curated an outdoor experience that brought
young people and families from across Newham.

The ideation birthed the “21 in 21” tagline ‘A Day To Remember’
along with the key members of staff in the service-providing
departments of Newham’s Brighter Futures.

EXECUTION

We delivered twenty-one 2-minute films of young people,
families and children’s service workers which were filmed
across the day including portraits of participants.