Vaccination Campaign: it's your choice

the problem

Internal audits from the London Borough of Newham and NHS North East London revealed the lack of current video content available, particularly those that a relevant to the local population related to vaccines.

our role

Story Strategy
Brand Development
Communication Strategy
Marketing

key insights & approach

We curated the “It’s your choice” campaign, which encourages open dialogue about vaccines where medical professionals held discussions with young families, single parents, students and senior citizens. The purpose of this is to protect families through meaningful conversations.

execution

Delivered a suite of facilitated conversations, covering the various types of vaccine available and the benefits each one provides.