the letter: trust the facts
the problem
Across the Black community, there was a strong sense of apprehension to taking the COVID vaccine due to the speed of the rollout in comparison to other communities.
our role
Story Strategy
Brand Development
Communication Strategy
Marketing
key insights & approach
The purpose of the film was to highlight the benefits of taking the vaccine beyond the health benefits, which included being able to engage with family and friends.
The approach was to utilise a number of figures across different walks of life within the black community to convey the message to take the vaccine for a wide-reaching campaign.
execution
A national Cinema, TV and digital campaign to encourage the Black community to engage with the COVID-19 vaccine
Let's help you tell your story•
Let's help you tell your story•
Let's help you tell your story•
Let's help you tell your story•
