New legislation was brought into law that makes it a requirement to bring a photo ID. It was found that it may disenfranchise Londoners, especially under-represented groups like minorities, young people, EU citizens, and low-income residents.
our role
Story Strategy Brand Development Communication Strategy Marketing
key insights & approach
The visuals highlight London’s diversity, focusing on those most affected by the legislation changes, while playing on photo ID dislike.
execution
Delivered a suite of facilitated conversations, covering the various types of vaccine available and the benefits each one provides.
Right-to-Left Text Ticker
Let's help you tell your story• Let's help you tell your story• Let's help you tell your story• Let's help you tell your story•