Flash Mob
the brief
Sickle cell disease, the UK’s fastest-growing genetic disorder, disproportionately affects people of Black heritage.
our role
Story Strategy
Brand Development
Communication Strategy
Marketing
key insights & approach
There are 210 blood donations needed daily for sickle cell patients across the country (nearly 80% in London alone)
The approach taken was to deliver an activation that captures attention and leads to action (in the form of signups, donations and taking steps to address the shortage).
execution
Executing a Flash Mob at Westfield Stratford in a joint
collaboration between Premier Gospel and NHSBT, with The
Anthem Choir performing, which in turn led to conversations,
sign-ups and donations happening across the day.
Let's help you tell your story•
Let's help you tell your story•
Let's help you tell your story•
Let's help you tell your story•
