DDMix wanted to create a program using segments of dance from around the world, providing great variety with a western touch for children in schools (KS1 & 2 specifically).
our role
Story Strategy Brand Development Communication Strategy Marketing
key insights & approach
The partnership with Royal Academy of Dance and the reach of having Dame Darcey Bussell delivering the classes herself gives the needed endorsement for this initiative.
The uptake from schools is where we come in, to facilitate more schools being able to have access to the class, which is delivered through facilitating the online stream.
execution
The multi-cam setup we delivered helped to enhance for the experience for the 30 minute class and multiple schools to join. This in turn also led to a feature courtesy of the Sun on their digital site, pushing the work done to a wider national audience
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