Future history
the problem
Lambeth face particular challenges around adoption in the black community (namely, needing more black people to come forward to adopt black children, especially black boys).
our role
Story Strategy
Brand Design
Brand Development
Communication Strategy
Marketing
key insights & approach
Challenge the cultural barriers around adoption in the black community and promote adoption as a valid and acceptable way of starting/growing your family.
execution
Launched the TV campaign 10 Downing Street as part of a National Adoption Campaign, showing the possibility of an adopted black boy becoming the first Black Prime Minister.
Let's help you tell your story•
Let's help you tell your story•
Let's help you tell your story•
Let's help you tell your story•
