here for you: attendance campaign
the problem
School attendance across the country has struggled to return to pre-Covid after re-emerging from the pandemic lockdown conditions. Persistent absence rates in Newham have been particularly high.
our role
Story Strategy
Brand Development
Communication Strategy
Marketing
KEY INSIGHTS AND APPROACH
The campaign aims to inspire parents and children to rethink the benefits of attending school, highlighting available support and resources for those needing assistance.
We adopted the approach of putting children as the campaign’s centrepiece so it assures children that school is a safe place and safe space if needed.
EXECUTION
The lead film in a campaign intended to get people to go to A&E. The twist is that we use children to give the call to action. This was aired across national and international TV stations including
