Premier Gospel: Come Home Campaign
the brief
The COME HOME campaign is an ambitious multi-format multi-channel brand platform and campaign rolled out over 4 months across Radio, Digital Out of Home, IRL activations, Socials, Web and IRL.
The campaign has featured video, photography, on-air editorial, music artists, influencers, business leaders and much more.
our role
Story Strategy
Brand Development
Communication Strategy
Marketing
phase one: TEASE
We launched phase one with a series of COME HOME-COMING SOON teasers.
phase TWO: HOME IS
This was followed by a series of videos featuring talent answering the question, HOME IS…
phase THREE: DIGITAL OUT OF HOME
We launched our DOOH phase of the campaign with D48 and D6 screens across London.
The campaign will play across 77 screens on sites and will have over 240,000 plays across the 4-week period.
COME HOME digital out of home mock ups
We created 8 different executions featuring artists, PG presenters and leaders from the Gospel world.
COME HOME d6 artwork
selection of images from the shoot
socials execution
Alongside the DOOH screens we have created over 150 individual assets for all participants to use on their own platforms and channels.
web and social assets
phase four: call me by my name
We launch new creative to build on DOOH phase.
