SOBS (Survivors of Bereavment by Suicide)
the problem
The UK’s sole peer-to-peer charity launched Ink Memorandum – a commemorative tattoo as a way of bringing comfort to survivors
our role
Story Strategy
Brand Development
Communication Strategy
Marketing
key insights & approach
The campaign in partnership with 17 of the top tattoo artists in the build-up to International Survivors of Suicide Loss Awareness Day.
For what is a sensitive and heart-tugging moment, we made sure to capture the capture the conversations before, the process and reveal after the tattoo design was finished.
We curated the “It’s your choice” campaign, which encourages open dialogue about vaccines where medical professionals held discussions with young families, single parents, students and senior citizens. The purpose of this is to protect families through meaningful conversations.
execution
We captured the journey of a survivor getting her tattoo done by Rebecca Vincent, with the videos used for press and imagery used for socials and the wider national campaign.
