voter id: no vote, no voice

the problem

New legislation was brought into law that makes it a requirement to bring a photo ID. It was found that it may disenfranchise Londoners, especially under-represented groups like minorities, young people, EU citizens, and low-income residents.

our role

Story Strategy
Brand Development
Communication Strategy
Marketing

key insights & approach

The visuals highlight London’s diversity, focusing on those most affected by the legislation changes, while playing on photo ID dislike.

execution

Delivered a suite of facilitated conversations, covering the various types of vaccine available and the benefits each one provides.